The American Express Gold Card earns its 4X Membership Rewards bonus at stores classified as U.S. supermarkets, which covers most traditional grocery chains and leaves out superstores, warehouse clubs, convenience stores, and specialty food shops. So what grocery stores does the Amex Gold cover? The short answer: chains like Kroger, Safeway, Publix, Trader Joe’s, Whole Foods, ALDI, ShopRite, and dozens of other conventional supermarkets qualify, while Walmart, Target, Costco, Sam’s Club, and Amazon do not. Whether a store earns the bonus depends on its merchant category code (MCC), not on what you put in the cart. The code that matters is 5411, assigned to grocery stores and supermarkets.1NerdWallet. Credit Cards Merchant Category Codes Explained
The 4X rate applies to the first $25,000 in U.S. supermarket purchases per calendar year. After that, you earn 1X on grocery spending for the rest of the year, with the cap resetting January 1.2American Express. Gold Card
Supermarkets That Qualify
American Express publishes a partial list of qualifying supermarkets and names: ALDI, FreshDirect, Gelson’s, Hy-Vee, Kings Food Markets, Meijer, ShopRite, Smart & Final, Stop & Shop, Trader Joe’s, Vons, Whole Foods, and Winn-Dixie. Amex notes that the list is not complete and many other stores qualify as well.3American Express. Rewards Info – Retail Categories
Several other major chains are widely confirmed to code as supermarkets and earn the 4X rate:
- Kroger, the largest traditional supermarket chain in the United States, codes as a grocery store and accepts the card in-store, online, and through its app.4WalletHub. Is Kroger a Supermarket for Amex
- Safeway and Publix are both listed as eligible U.S. supermarkets for the 4X benefit.5The Points Passport. Amex Gold Key Benefits
- Albertsons, the parent of Safeway and Vons, is reported by cardholders to earn the supermarket bonus.6Boarding Area. Safeway Albertsons Vons and American Express Gold
- Harris Teeter is not on Amex’s published list but consistently codes as a supermarket.7The Points Guy. Grocery Stores vs Supermarkets Bonus Category
- Sprouts Farmers Market carries MCC 5411 and qualifies for the 4X rate on in-store purchases.8My Card Deals. Amex Gold Grocery
- H-E-B is generally coded as a grocery store, though individual store coding can vary.9First Card. Amex vs HEB Card for Monthly Grocery Bills
Cardholder reports also indicate that Wegmans, Food Lion, Piggly Wiggly, Stater Bros., Save-A-Lot, and military commissaries typically code as supermarkets.10myFICO Forums. Amex Rewards Retail Categories Complete List Because Amex’s published list captures only a fraction of qualifying merchants, most conventional supermarket chains that primarily sell food and household goods will earn the bonus.
Stores That Do Not Qualify
Amex defines a supermarket as a merchant offering a wide variety of food and household products — meat, fresh produce, dairy, canned and packaged goods, household cleaners, pharmacy products, and pet supplies — located in the United States. Several categories of stores are explicitly excluded even when they sell plenty of groceries:3American Express. Rewards Info – Retail Categories
- Superstores. Walmart and Target are coded as superstores or discount stores, not supermarkets. This applies to Target regardless of store format or how large its grocery department is.11WalletHub. Does Target Count as a Grocery Store Amex
- Warehouse clubs. Costco, Sam’s Club, and BJ’s Wholesale Club are excluded. Costco also doesn’t accept American Express cards at all.12WalletHub. Does Sams Club Count as Grocery for Amex
- Convenience stores. 7-Eleven and similar stores are excluded.
- Specialty food stores. Bakeries, butchers, cheese shops, fish markets, liquor stores, wine shops, gourmet shops, and natural food stores do not qualify.
- Small corner grocery stores. Amex specifically excludes these.
- Online superstores. Amazon.com purchases are excluded.
- Meal-kit delivery services. Blue Apron, Freshly, Hello Fresh, and similar services are excluded.
The Walmart Neighborhood Market Exception
Standard Walmart stores are classified as superstores and don’t earn the bonus. Walmart Neighborhood Market locations are different. These smaller stores sell groceries exclusively and typically carry the supermarket MCC, triggering the 4X rate.7The Points Guy. Grocery Stores vs Supermarkets Bonus Category A confirmed data point from March 2026 shows a Walmart Neighborhood Market in Houston, Texas, coding as “Supermarket” and earning 4X points on an Amex Gold transaction.13SwipeSmart. American Express Gold Card Walmart Neighborhood Market
Online Grocery and Delivery Services
With delivery apps, the bonus is determined by how the delivery service itself is coded, not by the underlying store.
- Instacart generally codes as groceries and earns the 4X supermarket bonus. That works even for merchants that would not qualify directly, such as Costco; you can order Costco items through Instacart and pay with your Gold Card.14The Points Guy. Which Cards Should You Use for Online Grocery Delivery Services15WalletHub. Does Instacart Count as Groceries for Amex
- Amazon Fresh codes as an Amazon purchase, not a supermarket, and does not earn the 4X bonus.14The Points Guy. Which Cards Should You Use for Online Grocery Delivery Services
- Whole Foods orders placed through Amazon have been reported to code as grocery spend and earn 4X points, despite falling under the Amazon Prime Now umbrella. Results can vary, so a small test order first is a good idea.16MilesTalk. Up to 9X Amex Membership Rewards Points at Whole Foods Online Only
How to Check Whether a Store Qualifies
Coding can vary by location, and there’s no public Amex tool to look up a store’s MCC before you shop. A few ways to confirm:
- Make a small test purchase, wait for it to post, and check the “Bonus Rewards Detail” page in your online account to see whether it earned 4X.17American Express. Rewards Information
- Call the number on the back of your card and ask a representative whether a specific merchant qualifies.3American Express. Rewards Info – Retail Categories
- Use the Visa Supplier Locator to look up a merchant’s MCC. It’s not Amex-specific, but it gives a general indication of how the store is classified.1NerdWallet. Credit Cards Merchant Category Codes Explained
Keep in mind that even if a particular location of an excluded chain happens to carry MCC 5411, Amex excludes superstores like Target from its supermarket category regardless of local coding, so a stray code at one Target doesn’t guarantee the bonus.1NerdWallet. Credit Cards Merchant Category Codes Explained
The $25,000 Annual Cap
The 4X rate is capped at $25,000 in U.S. supermarket purchases per calendar year, after which grocery spending earns 1X for the rest of the year. At full value, that cap generates 100,000 Membership Rewards points annually from grocery spending alone.18American Express. Gold Card Rewards Points Households that regularly exceed the cap sometimes use a second grocery card for the remainder of the year.