An “SG Breeze” charge on your bank or credit card statement is a $29.99 recurring subscription fee from Breeze, a mental health and self-care mobile app published by Basenji Apps Limited (also operating as Eze Marketing Inc.). The charge usually follows a $1 seven-day trial or a low-cost mental health quiz that converts into a monthly auto-renewing subscription.1Breeze Wellbeing. Breeze Mental Health App To stop it, cancel through the platform you signed up on, then request a refund from that platform or dispute the charge with your card issuer.
Why the Charge Appeared
Breeze, marketed as “Breeze: Start Self-Discovery” and “Breeze Wellbeing,” sells a seven-day trial for $1 that automatically converts to $29.99 per month. The subscription renews indefinitely unless canceled at least 24 hours before the end of the current billing period.2Apple App Store. Breeze: Start Self-Discovery
The line item does not always read “Breeze.” Consumers have reported the same charge appearing as “SG Breeze,” plain “Breeze,” or descriptors referencing “Easy Marketing” or other merchant names. The Better Business Bureau has flagged this as a pattern of “shifting merchant IDs.”3Better Business Bureau. Basenji Apps Complaints
How To Cancel the Subscription
Cancellation depends on where you originally signed up. Deleting the app does not cancel billing.
Signed Up Through Apple
On your iPhone, open Settings, tap your name, then tap Subscriptions. Find Breeze and select Cancel Subscription.2Apple App Store. Breeze: Start Self-Discovery
Signed Up Through Google Play
Go to play.google.com/store/account/subscriptions, select the Breeze subscription, and tap Cancel Subscription. If you don’t see it, check any other Google accounts you may have used.4Google Play Help. Cancel, Pause, or Change a Subscription on Google Play
Signed Up Through the Breeze Website
If you subscribed directly on the developer’s website, the subscription will not appear in Apple or Google’s tools. Email the company at support@bsnj.co to request cancellation.5Breeze Wellbeing. Contact Us Consumers have reported slow responses and frequent refusals of full refunds, with the company sometimes offering partial “good faith” payments of $15 to $20 instead.3Better Business Bureau. Basenji Apps Complaints
How To Get a Refund
For an Apple purchase, go to reportaproblem.apple.com, sign in, choose “Request a refund,” and select the Breeze charge. Apple typically responds within 48 hours.6Apple Support. Request a Refund for Apps or Content
For a Google Play purchase, use the unauthorized-charges form at payments.google.com for transactions within 120 days. After that window, contact your card issuer’s fraud department.7Google Play Help. Report Unauthorized Charges on Google Play
Dispute the Charge With Your Bank
If the company refuses a refund, dispute the charge with your credit card issuer. Under the Fair Credit Billing Act, you must send a written dispute to your issuer’s billing-inquiries address within 60 days of the statement containing the charge. The issuer must acknowledge your complaint within 30 days and resolve it within 90 days. Federal law caps your liability for unauthorized charges at $50.8Federal Trade Commission. Using Credit Cards and Disputing Charges
What Other Consumers Have Reported
The Better Business Bureau has received 104 complaints against Basenji Apps over the last three years, 59 of them in the most recent 12 months. Of those 104, 91 remain unanswered by the company, 11 have been answered, and two have been resolved. The company carries the BBB’s lowest rating, an “F.”9Better Business Bureau. Basenji Apps BBB Profile On July 29, 2025, the BBB formally contacted the company about a “spike and pattern of complaints”; as of August 15, 2025, the company had not responded.10Better Business Bureau. Basenji Apps Complaint Details
Recurring themes in the complaints:
- Charges for subscriptions consumers say they never intentionally enrolled in or specifically declined.
- $1 trials or “pay what feels right” quiz fees that converted to $29.99 monthly charges without a clear renewal notice.
- Deleting the app, or even the account, not stopping the charges.
- Charges appearing under different billing descriptors, making them hard to identify.
- Refund refusals citing non-refundable terms or charges already processed before cancellation.
Federal Rules That Apply
The Federal Trade Commission finalized a revised Negative Option Rule on November 15, 2024, with a compliance deadline of May 14, 2025. It requires sellers of subscriptions to clearly disclose recurring charges and total costs before collecting billing information, to obtain “unambiguously affirmative consent” (no pre-checked boxes or buried terms), and to provide a “click to cancel” mechanism that is at least as easy as the signup.11Federal Register. Negative Option Rule Final Rule
If you believe the billing you experienced violated those rules, you can report the business to the FTC at ReportFraud.ftc.gov or file a complaint with the Consumer Financial Protection Bureau.8Federal Trade Commission. Using Credit Cards and Disputing Charges