A “Seed Leaf” charge on your credit card is almost always from Trade Coffee, an online coffee subscription service that bills under its legal entity name, Seed Leaf, Inc., rather than its consumer brand. If you didn’t recognize the charge, the most likely explanation is an automatic renewal of a subscription started at DrinkTrade.com by you or someone with access to your card. The charge will keep repeating until the subscription is canceled.
Why Your Statement Says “Seed Leaf”
Trade Coffee is a personalized coffee subscription that matches customers with independent roasters based on a taste quiz and ships beans on a recurring schedule.1Forbes. Trade Coffee Launches a Five Pound Bag to Satisfy Consumer Demand The company’s legal name is Seed Leaf, Inc., so payment processors typically pass “Seed Leaf” through to your statement instead of the brand name you’d recognize from the website. It’s the same company; the descriptor is just the corporate name behind it.
If nothing about a coffee subscription rings a bell, check whether a partner, family member, or anyone else with access to the card signed up. Gift subscriptions and free-trial signups on DrinkTrade.com both roll into standard recurring billing.
Why the Charge Keeps Coming Back
Trade Coffee is a recurring subscription. Under the company’s terms of service, buying a subscription is agreement to pay a recurring charge on each auto-renewal date until you cancel.2Trade Coffee. Terms of Service Its commercial terms add that if the plan you chose renews automatically, Trade may process the payment method on file at each billing cycle without asking again.3Trade Coffee. Commercial Terms
Price changes take effect at the start of the next term, and the company says it will make reasonable efforts to notify subscribers of material changes. In practical terms: the charges won’t stop on their own, and simply ignoring them doesn’t cancel anything.
How to Cancel Trade Coffee and Stop the Charges
You can cancel online. Log into your account at DrinkTrade.com, go to the Dashboard or Subscriptions page, and click “Cancel Subscription” under the billing and shipping section.4Trade Coffee Help Center. How Do I Cancel The flow gives you the option to push the next order date out instead of canceling; if you want the subscription gone, choose cancellation.
If you’d rather talk to someone, Trade’s customer support is reachable by email at support@drinktrade.com, by phone at 888-252-8691, by text at 424-238-3630, or through the chat feature on the site during business hours.
One timing rule matters. Subscriptions can’t be canceled or modified after an upcoming shipment has been processed, which can happen up to ten days before the scheduled delivery date.2Trade Coffee. Terms of Service If your card was charged for an order that’s already in the system, cancellation applies to the next cycle, and for pay-per-shipment subscribers the current order will still be roasted and shipped as the final one.
If the charge is genuinely unauthorized, meaning nobody with legitimate access to your card signed up, you can dispute the transaction with your bank or card issuer. Canceling the subscription through Trade and disputing a fraudulent charge with your bank are separate actions; do both if the charge wasn’t authorized in the first place.
Consumer Protection Background Worth Knowing
Trade Coffee’s subscription practices have drawn legal scrutiny. In November 2022, a California consumer filed a class action, Fasih v. Seed Leaf, Inc., in the U.S. District Court for the Southern District of California, alleging the company’s signup and cancellation flow violated California’s Automatic Renewal Law, the Unfair Competition Law, and the Consumers Legal Remedies Act.5ClassAction.org. Class Action Alleges Trade Coffee Subscriptions Violate California’s Automatic Renewal Law The complaint alleged that renewal terms were buried in the website footer, that consumers weren’t required to acknowledge them before purchasing, that the recurring price and cancellation policy weren’t clearly stated at checkout, and that the cancellation process pushed users through retention prompts before letting them cancel.
The case ended quickly. The parties settled, and Judge Janis L. Sammartino granted a joint motion for dismissal on January 24, 2023, less than three months after the complaint was filed. Settlement terms weren’t disclosed in public records.6PACER Monitor. Fasih v. Seed Leaf, Inc. et al
California’s Automatic Renewal Law (Business and Professions Code §§ 17600–17606) was strengthened by amendments signed in September 2024 and effective July 1, 2025. Businesses selling auto-renewing subscriptions to California consumers must present renewal terms clearly and conspicuously, obtain express affirmative consent, provide a post-purchase acknowledgment the consumer can keep, send annual reminders, and allow cancellation through the same method used to sign up. If a retention offer appears during cancellation, a prominent “click to cancel” button is required, and any step that obstructs or delays immediate online cancellation is prohibited.7State of California Department of Justice. Attorney General Bonta Issues Consumer Alert on California’s Automatic Renewal Law
These rules matter for your situation in a practical way: if you’re in California and the cancellation flow feels designed to trap you, the current law is on your side. Cancel, keep the confirmation, and if the charges continue anyway, dispute them with your bank and consider filing a complaint with the California Attorney General’s office.