The Integrity Marketing Group lawsuit picture has three parts: a series of Telephone Consumer Protection Act cases accusing the Dallas-based insurance distributor and its subsidiaries of illegal telemarketing, a 2021 Federal Trade Commission cease-and-desist letter directed at its Family First Life subsidiary, and industry-led litigation in Texas that struck down federal rules governing how Medicare marketing organizations like Integrity are paid. The TCPA cases have all settled on undisclosed terms. The CMS rule was vacated in August 2025.
TCPA Robocall Suits Against Integrity and Family First Life
From October 2021 through late 2024, at least nine individual plaintiffs sued Integrity Marketing Group or its subsidiary Family First Life under the TCPA. The complaints described repeated unwanted telemarketing calls selling life or health insurance, often from spoofed numbers, placed to numbers listed on the National Do Not Call Registry. Statutory damages under the TCPA run from $500 to $1,500 per call, so even a modest call log can translate into meaningful exposure.1BehindMLM. 9th Family First Life Robocall Fraud Lawsuit Filed in Texas
The individual cases followed a consistent path: file, negotiate, settle quietly. Francisco Baserva and Francisco Suescum filed the earliest known suit in October 2021 and settled in May 2023. Don Campbell filed in September 2022 and settled in April 2023. Mark Dobronski filed in August 2022 and settled in January 2025. Robert Salomon filed in March 2023 and settled in October 2023. Aaron Rapp filed in June 2023 and settled in July 2024. Terri Nichols filed in California in September 2023 and settled that December after amending her complaint in response to a motion to dismiss. Steve Noviello filed in October 2024 and settled in February 2025. James Calhoun filed in Texas state court; the case moved to the U.S. District Court for the Western District of Texas, where his claim against Integrity was dismissed without prejudice in December 2025, while a related claim against co-defendant Connie Health Inc. reportedly continued.1BehindMLM. 9th Family First Life Robocall Fraud Lawsuit Filed in Texas
Every resolved case ended in a settlement whose terms were not disclosed.
Newman v. Integrity Marketing Group
The most consequential TCPA case is Newman v. Integrity Marketing Group, a proposed class action filed on April 19, 2024, in the U.S. District Court for the Northern District of Illinois. Wes Newman alleged he received roughly 40 unsolicited life-insurance calls between November 2021 and July 2023 and traced them to four entities he identified as Integrity subsidiaries: Connexion Point LLC, Berwick Insurance Group LLC, Your Insurance Group LLC, and Family First Life LLC.2NW Debt Resolution. Another Foolish Telemarketer MTD That Results in a Nice Review of Agency Law
Rather than sue the subsidiaries, Newman went after the parent under a vicarious liability theory. He argued Integrity controlled its subsidiaries’ telemarketing through uniform policies, standardized call scripts, shared tradenames, and a centralized lead-generation platform, making it the principal responsible for its agents’ conduct.
Motion to Dismiss Denied
Integrity moved to dismiss, arguing it had not placed the calls, that no Integrity product was mentioned during them, and that Newman had not alleged enough to pierce the corporate veil. The court rejected each argument on January 31, 2025, in a ruling reported at 2025 WL 358933.2NW Debt Resolution. Another Foolish Telemarketer MTD That Results in a Nice Review of Agency Law
The judge drew a line between veil-piercing and TCPA vicarious liability. Integrity wanted the Delaware veil-piercing standard, which is demanding. The court applied federal common law agency principles instead, which require only “generalized facts sufficient to infer an agency relationship.” Newman had alleged Integrity exercised “absolute control” over its network, authorized agents to use its tradenames, gave them access to its proprietary lead-generation platform, and dictated which telemarketing vendors they could use. That was enough to move forward.2NW Debt Resolution. Another Foolish Telemarketer MTD That Results in a Nice Review of Agency Law
Settlement
With the case cleared for discovery, the parties negotiated. A settlement in principle was noted to the court on November 18, 2025, and a joint stipulation of dismissal was filed and approved on April 1, 2026. Terms were not disclosed.3BehindMLM. Family First Life Robocall Fraud Lawsuits Climb to Seven
FTC Cease-and-Desist to Family First Life
According to a report by the Private Equity Stakeholder Project, the FTC issued a cease-and-desist letter to Family First Life in 2021, concluding the company was “unlawfully misrepresenting how much income agents would make with the company.” Integrity had acquired Family First Life in 2019. The available records do not show whether any formal enforcement action followed the letter.4Private Equity Stakeholder Project. Medicare Advantage Report
One point of confusion to set aside: an unrelated Florida corporation called “Integrity Marketing Team, Inc.,” doing business as “Home Business System,” faced an FTC enforcement action in 2007 over fraudulent envelope-stuffing work-at-home schemes, ending in permanent injunctions and a suspended judgment above $1.2 million. Despite the similar name, that company has no connection to the Dallas-based Integrity Marketing Group.5Federal Trade Commission. Integrity Marketing Team Inc. d/b/a Home Business System et al.
CMS Marketing Rule Litigation and Its Effect on Integrity
Integrity operates as a field marketing organization, or FMO, in Medicare Advantage. In 2024 the Centers for Medicare and Medicaid Services finalized a rule that would have redefined “compensation” to include administrative payments previously excluded from fair-market-value caps, raised the per-enrollment cap by $100, and restricted certain carrier–FMO contract terms.
Two trade groups, Americans for Beneficiary Choice and the Council for Medicare Choice, sued in the U.S. District Court for the Northern District of Texas. Both cases went to Judge Reed O’Connor, who stayed the compensation-cap and contract-terms provisions on July 3, 2024, finding the plaintiffs likely to succeed on arbitrary-and-capricious claims.6Center for Medicare Advocacy. Court Strikes Down Key Medicare Marketing Regulations
On August 18, 2025, Judge O’Connor vacated those provisions. The court held that CMS lacked statutory authority to regulate administrative payments to agents, brokers, and FMOs as “compensation,” and that the contract-terms restrictions exceeded the agency’s authority because they regulated matters unrelated to compensation. The provisions were also found arbitrary and capricious under the Administrative Procedure Act. The rule’s data-sharing consent requirements were upheld.6Center for Medicare Advocacy. Court Strikes Down Key Medicare Marketing Regulations
Integrity was not a named plaintiff, but the outcome preserves the compensation structures the rule would have disrupted for FMOs like it. As of mid-2026, whether the government will appeal to the Fifth Circuit has not been publicly confirmed.6Center for Medicare Advocacy. Court Strikes Down Key Medicare Marketing Regulations