How to Fill Out and Submit the Facebook Real Money Gambling Application

To run real money gambling ads on Facebook or Instagram, you complete Meta’s Facebook real money gambling application through the Authorizations and Verifications tab in Meta Business Suite, attaching your licenses, a signed addendum, and every ad account ID that will run the ads.¹ Approval is granted per ad account and per jurisdiction, not to your business as a whole, so the form asks you to declare exactly where you’re licensed, what you’re offering, and how you keep unlicensed or underage users out.

Confirm You’re Eligible Before Applying

Meta only authorizes advertisers that are licensed by a recognized governmental gambling authority or can otherwise show the activity is lawful in every territory they want to target.² Eligibility is jurisdiction-specific: a New Jersey sports betting license does not let you target players in Pennsylvania unless you’re licensed there too.

Do not run ads first and apply after. Any gambling or gaming ad that goes live without prior authorization violates Meta’s advertising standards and can get the ad account disabled. The business name on your Meta account also has to match the name on your gambling license. A mismatch between the license holder and the advertising entity is one of the fastest routes to a denial.¹

Gather Your Documents and Details First

The form mixes account identifiers, legal documents, and technical descriptions of your platform. Collecting everything in advance saves you from abandoning a half-finished submission.

Every ad account ID that will run gambling ads. Authorization does not transfer between accounts.¹
The numeric Facebook Page ID for each Page tied to the ads, found in the Page’s About section.
The exact landing page URLs or app store listings your ads will point to. These get both automated and manual review.
A copy of your gambling license for each territory, along with the licensing body name, license number, expiry date, activities covered, and a link to the public register entry where Meta can verify it.³
A legal opinion from qualified counsel if you do not hold a traditional gambling license, or if you’re advertising a skill-based game. The opinion must address every territory you’re targeting.
The signed Meta addendum. There’s a U.S. version and a non-U.S. version. Both the named license operator and the advertiser must sign, even if they are the same entity.
Corporate details: the legal name of your operating organization, any parent or affiliated companies, and the territory of your primary office.

Every document should clearly show the entity name, the jurisdiction, and the scope of the license. What Meta wants to see varies by business type, territory, and gaming category.¹ A state lottery submits different evidence than an offshore casino operator does.

Pick the Right Gambling Category

The form asks you to classify the activity you want to advertise, and the wrong choice can slow or derail the review. The options are:

National or state lottery
Lotteries supporting a social cause
Lottery syndicate
Sweepstakes
Betting (sports betting and similar)
Casino games
Aggregators (platforms hosting multiple operators)
Game of skill
Fantasy sports

If you pick “Game of skill,” the form immediately requires a legal opinion explaining why the activity qualifies as skill-based rather than chance-based under applicable law.³ Many jurisdictions regulate skill games differently from casino games and lotteries, so Meta wants documentation that your classification holds up.

Work Through the Form

Log in to Meta Business Suite with the account that owns the ad accounts you want authorized. Go to Settings and open the Authorizations and Verifications tab.² If you’re going through a Meta representative, there’s also a direct onboarding form at facebook.com/help/contact/424273921476550.

The first question asks whether Meta’s legal team has previously vetted you for the specific URL and region. First-time applicants select “No.” Then enter each ad account ID that will run gambling ads, your Facebook Page ID, your advertiser email, and the email of your Meta sales representative if you have one.

Next, choose your gambling category and specify the regions and territories you want to target. Indicate whether you’re targeting U.S. or non-U.S. markets. Each triggers a different signed addendum. For U.S. targeting, the form surfaces the U.S.-specific addendum for you to download, sign, and re-upload.

Uploading Licenses and Legal Opinions

The license upload section asks for the licensing body name, license number, a URL to the public register entry, the license duration, the expiry date, and the specific activities covered. If you have no license to upload, explain why and provide a legal opinion confirming that no license is required for the activity in the relevant territory.³

Describing Geo-Gating and Age-Gating

One of the more detailed sections asks how your platform keeps unauthorized players out. You describe both your geographic restrictions and your age verification methods.

For geo-gating, the form has checkboxes for IP blocking, DNS verification, phone number verification, address verification, bank account details, government ID verification, passport verification, database cross-referencing, and any third-party software or tools you use. For age-gating, options include bank account verification, ID checks, driver’s license verification, KYC (know-your-customer) checks, passport verification, government ID, and third-party verification vendors.³

Only check what your platform actually does. Meta’s reviewers may spot-check your site to confirm the measures you claim are in place. If your landing page does not really block visitors from unlicensed jurisdictions, expect a rejection.

Sign the Addendum and Submit

Before you submit, review every field and confirm the addendum has been signed by all required parties. Meta’s form states that both the named license operator and the advertiser must sign, even when they are the same entity.³ An unsigned or partially signed addendum bounces back.

Once submitted, the platform shows a confirmation. Save a screenshot along with copies of everything you uploaded. If a document gets lost or the review goes sideways, you’ll want your own record.

What Happens After You Submit

Meta reviews the application manually. The company doesn’t publicly commit to a turnaround time, and applications covering multiple jurisdictions or unusual gaming categories generally take longer than a straightforward single-territory request. During review, compliance officers may reach out through the Support Inbox in Meta Business Suite or your registered email asking for clarification about your corporate structure, licensing, or verification methods.

Respond promptly. Letting a follow-up request sit risks having the application closed without a decision. When review wraps up, you get a notification saying whether your ad accounts have been authorized for the territories and gaming types you asked about.

If approved, the advertising restrictions on those specific ad accounts are lifted for the approved jurisdictions only. Adding a new territory means going back to Authorizations and Verifications and declaring the new region before running any ads there.² Approval is not permanent either. You have to keep licenses current and your platform compliant, and changes to gambling law in a target region can trigger a re-evaluation.

Stay Within Your Approval

Approval doesn’t open up your ad creative or targeting without limits. Meta enforces baseline rules on every gambling ad.

You cannot target gambling ads to anyone under 18.² Some jurisdictions set the minimum age at 21, and your ads must respect the higher local threshold where it applies. Your targeting also has to exclude markets where Meta prohibits gambling ads entirely, including countries such as India, Indonesia, Saudi Arabia, Singapore, Thailand, and Vietnam, among others.

Keep the creative consistent with what you were approved for. An account authorized only for sports betting shouldn’t run casino ads. Meta monitors authorized accounts on an ongoing basis, and ads outside the approved scope can trigger suspension or revocation.

Extra Requirements for Mobile Gaming Apps

If your ads point to a mobile app instead of a website, the app has to meet each app store’s distribution rules before Meta will approve the ad.

Google Play requires gambling app developers to complete a separate application with Google, hold a valid operating license for every country or state where the app is distributed, block underage users, and rate the app AO (Adults Only) or an IARC equivalent. Gambling apps on Google Play must be free to download and cannot use Google Play In-app Billing for wagers.⁴

Apple’s App Store runs its own review of real money gaming apps. Any URLs you give Meta must point to live, approved app store listings. If your app is still in review or has been pulled, Meta is unlikely to approve the advertising authorization until the distribution issue is resolved.

1
Meta for Business. How to Apply for Permission to Promote Online Gambling or Games
2
Meta Transparency Center. Online Gambling and Games
3
Facebook. Online Real Money Gaming Onboarding Application Form
4
Google Play Console Help. Real-Money Gambling, Games, and Contests