A roll of 100 Forever stamps from the U.S. Postal Service costs $78.00. That works out to 78 cents per stamp, the current First-Class Mail rate that took effect on July 13, 2025.1USPS. Rates for Domestic Letters Since 1863 USPS calls these rolls “coils,” and each stamp covers a standard one-ounce letter sent anywhere in the United States.2USPS.com. Stamps Subscription: First-Class Mail Coil
Rolls vs. Booklets and Sheets
If 100 stamps feels like too many, the same Forever stamps come in booklets of 20 for $15.60 and sheets of 20 for $15.60.3USPS.com. Stamps – Book4USPS.com. Stamps – Sheet The per-stamp price is 78 cents no matter which format you choose, so a roll doesn’t cost more or less per stamp than a booklet. The choice is really about quantity and how often you mail.
There are no bulk discounts on stamp rolls, even for businesses. Commercial mailing discounts apply to metered or permit-imprint mail prepared to USPS automation standards, not to physical stamp purchases.5Postal Explorer. Notice 123 – Effective January 18, 2026
Where to Buy a Roll
Any Post Office sells rolls of 100. USPS also sells them through the online Postal Store with home delivery, but online orders add a handling fee: $2.00 for orders up to $50, and $2.75 for orders over $50.5Postal Explorer. Notice 123 – Effective January 18, 2026 For steady mailers, USPS runs a stamp subscription that delivers a fresh roll monthly or twice a month at $78.00 per roll plus shipping.2USPS.com. Stamps Subscription: First-Class Mail Coil
Grocery stores, drugstores, and office supply stores usually carry booklets of 20 rather than rolls of 100. Postage stamps are generally exempt from sales tax, so the per-stamp price at a drugstore matches the Post Office.
Will the Price Change Soon?
USPS did not raise First-Class stamp prices in January 2026. The 78-cent rate remains in place, though USPS has indicated a mid-year 2026 adjustment is possible.6USPS. January 2026 Price Change Under current federal regulations, USPS can raise mailing rates no more than once per fiscal year through September 30, 2030.7eCFR. 39 CFR Part 3030 – Regulation of Rates for Market Dominant Products
Forever stamps hold their value if the rate later goes up, so buying a roll now locks in today’s price for future mailings.2USPS.com. Stamps Subscription: First-Class Mail Coil A single roll covers about a year of occasional household mail. The savings from stocking up before an increase are real but modest, usually a few dollars per roll.
Watch Out for Cheap Rolls Sold Online
Counterfeit postage has become a real problem on social media marketplaces and third-party e-commerce sellers. The clearest warning sign is price. If a roll is being sold well below $78.00, the stamps are almost certainly fake. The U.S. Postal Inspection Service specifically warns consumers about deeply discounted stamps sold online.8United States Postal Inspection Service. U.S. Postal Inspection Service Warns Consumers About Counterfeit Postage
Mail carrying counterfeit postage can be returned or simply not delivered, and knowingly using forged stamps is a federal crime punishable by up to five years in prison.9Office of the Law Revision Counsel. 18 U.S. Code 501 – Postage Stamps, Postage Meter Stamps, and Postal Cards Buy directly from USPS at a Post Office, through the official online store, or from an Approved Postal Provider listed on the USPS website.