The Bionic Smile lawsuit is a pending federal consumer-protection case accusing the Las Vegas dental products company of false advertising, deceptive subscription billing, refusing refunds, and selling teeth-whitening kits and snap-on veneers that caused gum and enamel injuries. The case survived a motion to dismiss in early 2025 and is now in discovery, with a class certification ruling expected by mid-2026.1Lawfold. Bionic Smile Lawsuit
What the Lawsuit Claims
The complaint pulls together three separate theories against the same company.
Marketing That Allegedly Wasn’t Backed Up
Plaintiffs say Bionic Smile promoted its products with phrases like “clinically proven results,” “results in 30 days guaranteed,” and “dentist recommended” without credible scientific evidence. The suit also targets before-and-after photos plaintiffs describe as unrepresentative, testimonials that were allegedly paid for without disclosure, and marketing that implied FDA approval the company did not have.1Lawfold. Bionic Smile Lawsuit
Physical Injuries From the Products
A subset of plaintiffs report harm from actually using the products. The most common complaints involve gum tissue irritation from prolonged contact with the devices and unexpected enamel sensitivity after use, with some reports of more serious oral tissue reactions. These claims proceed under product liability theories alleging both design defects and a failure to warn.1Lawfold. Bionic Smile Lawsuit
Billing and Refund Problems
Plaintiffs allege the company kept charging customers through subscription billing after cancellation requests and systematically denied refunds despite advertising a money-back guarantee. These claims are pleaded as breach of warranty, including under the federal Magnuson-Moss Warranty Act.1Lawfold. Bionic Smile Lawsuit
Consumer complaints filed with the Better Business Bureau describe similar experiences. One customer, identified as Vanessa H., reported paying $350 for a procedure the business then canceled without performing the work or returning the money. The company’s BBB accreditation is currently suspended and its file is listed as “Not Rated.”2Better Business Bureau. Bionic Smile BBB Profile
Where the Case Stands Now
A federal judge denied Bionic Smile’s motion to dismiss in early 2025, letting the claims move forward. Attorneys are now exchanging internal marketing and strategy documents in discovery. A motion for class certification is pending, with a ruling expected by mid-2026. If certified, the case would combine individual claims from buyers of the company’s dental restoration products, whitening systems, and snap-on veneers into a single class action. Absent a settlement, a trial could follow in late 2026 or 2027.1Lawfold. Bionic Smile Lawsuit
No settlement has been reached. The FDA has not recalled any Bionic Smile products as of 2026.1Lawfold. Bionic Smile Lawsuit
Who Would Be Covered
The proposed class covers U.S. residents who bought Bionic Smile products either directly from the company or through authorized retailers. To be eligible, your purchase generally has to fall within the applicable statute of limitations, which runs between three and six years depending on your state and the specific claim.1Lawfold. Bionic Smile Lawsuit
If you think you qualify, hold onto your order confirmations, credit card statements showing recurring charges, any cancellation emails you sent, and photos or medical records documenting injuries. Those are the records class counsel typically ask for once certification is granted and notice goes out to class members.
Not the Same as the G4 by Golpa Case
The Bionic Smile lawsuit is sometimes confused with the wrongful death case against G4 by Golpa, a different Las Vegas dental company. That case involves a surgical implant procedure and the 2019 death of California resident John Cronin, and was reinstated by the Court of Appeals of Nevada in April 2023.3FindLaw. Estate of John Cronin v. G4 Dental Enterprises LLC It is a separate matter against a separate company, and buying a Bionic Smile product does not put you in that case.