The BDS boycott list is the Boycott, Divestment, and Sanctions movement’s roster of companies it asks the public and institutions to stop supporting because of alleged ties to the Israeli military, the occupation of Palestinian territory, or Israeli settlements. The list is not flat. The BDS National Committee (BNC), which coordinates the movement, sorts targets into three tiers depending on how directly it considers a company complicit, how visible the brand is, and how realistic a consumer campaign would be.1BDS Movement. Guide to BDS Boycott Knowing which tier a company sits in tells you what the movement is actually asking of you.
How the List Is Tiered
The BNC uses three categories for consumer-facing targets.1BDS Movement. Guide to BDS Boycott
Priority consumer boycott targets are companies the BNC has selected itself. It asks shoppers to stop buying from these brands entirely. Organic boycott targets are brands that grassroots campaigns started boycotting first, usually after a public statement of support for Israel or donations to the Israeli military, which the BNC then endorsed. Pressure targets are companies the movement considers complicit but where a straightforward consumer boycott is impractical, so it calls for lobbying, litigation, and institutional pressure rather than asking you to change what you buy.
Separately, the movement pushes universities, pension funds, and governments to divest from companies in the arms, technology, and financial sectors. Those divestment targets overlap with the consumer list but are aimed at institutions, not shoppers.
Priority Consumer Boycott Targets
These are the brands the BNC most actively urges individuals to stop buying from, each listed for a specific reason.1BDS Movement. Guide to BDS Boycott
- Chevron. Operates and co-owns Israel’s two largest gas fields, Tamar and Leviathan, which supply most of the energy used by the Israeli Electric Company.2Prism Reports. Dozens Protest Complicity of Chevron Corporation
- HP and Hewlett Packard Enterprise (HPE). HP served as the exclusive personal-computer provider to the Israeli military. HPE provides servers for the Israeli police data center and maintains the Aviv system, Israel’s population registry.3BDS Movement. Boycott HP
- Intel. Operates a major chip fabrication plant in Kiryat Gat. Intel suspended a planned $25 billion expansion of the facility in June 2024; the company cited business conditions and market dynamics, while BDS attributed the pause in part to pressure.4Globes. Intel Suspends Work on New Kiryat Gat Plant
- Microsoft. Listed for providing Azure cloud and AI services to the Israeli military.
- Dell. Cited for supplying equipment to the Israeli military, including a reported $150 million contract in 2023.
- Siemens. Named for its role as preferred contractor for converter stations in the Great Sea Interconnector, an electrical link between Greece, Cyprus, and Israel.5Great Sea Interconnector. Great Sea Interconnector Project
- AXA. Targeted for holding shares and bonds in companies that manufacture weapons used by Israel. In August 2024, AXA divested its shares in major Israeli banks.6AFSC. Divest
- Carrefour. Listed for franchise partnerships with companies active in the Israeli settlement enterprise.
- Reebok. Added in early 2025 after signing a sponsorship contract with the Israel Football Association.
- Disney+, SodaStream, and RE/MAX. Each listed for distinct alleged connections, ranging from content the movement considers propaganda to marketing property in settlements.
Organic Boycott Targets
These are brands that grassroots consumer campaigns began boycotting before the BNC formally endorsed them, typically because of donations or statements linked to the Israeli military after October 2023. The list includes McDonald’s, Coca-Cola, Burger King, Papa John’s, Pizza Hut, Domino’s Pizza, and WIX.1BDS Movement. Guide to BDS Boycott
The McDonald’s case shows how a brand ends up in this tier. Alonyal Limited, the company’s Israeli franchisee, donated thousands of free meals to the Israeli military after October 7, 2023. Consumer boycotts followed. In April 2024, McDonald’s bought back all 225 of its Israeli franchise restaurants from Alonyal.7Reuters. McDonalds Israel Franchise Owner Sell Operations to Fast Food Giant
Pressure Targets: No Consumer Boycott Called For
For some companies the movement considers complicit, the BNC does not ask consumers to stop buying. It instead calls for institutional pressure, lobbying, litigation, and social media campaigns. Pressure targets include Google and Amazon, Booking.com, Airbnb, Expedia, and Teva Pharmaceutical Industries.1BDS Movement. Guide to BDS Boycott
Google and Amazon are named for Project Nimbus, a $1.2 billion joint contract signed in 2021 to provide cloud computing, AI, and data management to the Israeli government and military. Google has stated that the contract covers commercial workloads in finance, healthcare, and transportation and is “not directed at highly sensitive, classified, or military workloads.” Critics, including internal employees, counter that the contract reportedly prevents the companies from restricting usage by any arm of the Israeli government and prohibits cancellation due to public pressure.8Time. No Tech for Apartheid Google Workers Protest Project Nimbus A movement of more than 200 Google employees, called “No Tech for Apartheid,” organized sit-ins at offices in New York, California, and Seattle in April 2024. Google fired approximately 50 employees in connection with those protests.9Al Jazeera. What Is Project Nimbus
Booking.com, Airbnb, and Expedia are targeted for listing properties inside Israeli settlements. All three appear on the United Nations Office of the High Commissioner for Human Rights database of business enterprises involved in Israeli settlements, which was updated in September 2025 to include 158 companies across 11 countries.10UN ISPAL. Business Database Motorola Solutions and Heidelberg Materials also appear on that UN list.11OHCHR. BHR Database
The Blanket Call on Israeli Companies
Beyond the named tiers, the BNC calls for a boycott of all Israeli companies unless they meet two conditions: they are not implicated in the occupation or apartheid, and they publicly recognize Palestinian rights, including the right of return under UN Resolution 194. The movement acknowledges that no Israeli company currently meets both criteria.
The academic and cultural side of the movement, run by the Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI), targets institutions rather than individuals. PACBI explicitly rejects boycotts of individual academics or artists based on their identity or personal opinions.12AAUP. The Israeli State Exception and the Case for Academic Boycott
Do the Boycotts Actually Hit These Companies?
Results have been uneven. A 2018 Brookings Institution analysis concluded that Israel’s economy is structurally resistant to consumer boycotts because roughly half its exports are high-technology goods deeply embedded in global supply chains. The authors argued that serious economic pressure would require official sanctions from major partners like the United States or the European Union, and described the boycott struggle as primarily “a cultural, psychological battle, not an economic one.”13Brookings. How Much Does BDS Threaten Israel’s Economy
At the brand level, though, the boycotts that surged after October 2023 have shown up in earnings reports. McDonald’s reported a 12 percent decline in net profit and its first global sales decline since 2020, with the Middle East hit especially hard.14The Intercept. Boycotts Israel Starbucks McDonalds Sales The company called the boycotts “disheartening and ill-founded” while acknowledging a “meaningful impact” on Middle East sales.15BBC. McDonalds Buys Back Israel Restaurants Starbucks reported a 7 percent dip in international sales and a 23 percent drop in international profits, with its CEO citing “headwinds in the Middle East, Southeast Asia, parts of Europe.”
Analysts noted that these boycotts had already surpassed the 90-day window in which consumer boycotts typically lose steam, suggesting the ongoing conflict could shift purchasing habits for longer than usual.16Time. Gaza Boycotts Coke Cola McDonalds Starbucks
On the institutional side, some large investors have moved. Norway’s $2 trillion sovereign wealth fund divested its entire Israel Bonds holding of roughly $500 million in November 2024, then divested from five Israeli banks and Caterpillar (where it held nearly $2 billion in shares) by August 2025.17BDS Movement. BDS Unstoppable Recent Important Divestment Wins Europe The Netherlands’ ABP pension fund divested from Booking Holdings, Motorola, Teva, Coca-Cola USA, and Caterpillar in 2025. In February 2026, Washington became the first U.S. state to divest its own funds from a listed company, pulling $62 million in Caterpillar bonds.6AFSC. Divest
Israel’s credit rating sits at Baa1, the lowest in its history, though Moody’s raised the outlook from “negative” to “stable” in January 2026 after the Israel-Hamas ceasefire.18Haaretz. Moody’s Raises Israel’s Credit Outlook From Negative to Stable How much of the pressure Israel faces is attributable to BDS specifically, and how much to the broader fallout of the war, remains contested.
If You’re in the United States, Anti-BDS Laws May Affect You
Boycotting these companies as an individual shopper is one thing. Participating as a business or contractor is another, because many U.S. states restrict boycott activity targeting Israel. Depending on whether executive orders are counted, between 27 and 37 states have enacted anti-BDS laws or orders.19ICNL. U.S. Current Trend Right to Boycott These laws typically require individuals or companies seeking government contracts to certify they are not participating in boycotts of Israel. Some also direct state pension funds to divest from companies that boycott Israel.
The constitutionality of these laws is unsettled. Federal courts in Kansas, Arizona, Texas, and Georgia have found anti-BDS laws unconstitutional on First Amendment grounds, citing the Supreme Court’s ruling in NAACP v. Claiborne Hardware Co. (1982) that politically motivated boycotts are protected speech.20ACLU. Supreme Court Declines to Review Challenge to Law Restricting Israel Boycotts In June 2022, however, the Eighth Circuit Court of Appeals ruled in Arkansas Times LP v. Waldrip that boycotts are “purely commercial, non-expressive conduct” not protected by the First Amendment. It upheld Arkansas’s law, which required a newspaper to certify non-participation in Israel boycotts to keep advertising contracts with a state college.21Justia. Arkansas Times LP v. Waldrip The Supreme Court declined to hear the case in February 2023, leaving the circuit split in place.
The practical upshot: an individual choosing not to buy Chevron gas or drink Starbucks faces no legal issue. A contractor bidding on state work in a state with an anti-BDS certification requirement may face one. The rules vary state by state, and the law is still moving.
In Europe, the direction is reversed. In 2020, the European Court of Human Rights ruled unanimously in Baldassi and others v. France that French courts had violated the free-expression rights of activists convicted for urging boycotts of Israeli goods. The court held that calls for a boycott based on geographical origin are protected political speech, provided they do not involve calls for violence or hatred.22Council of Europe. Criminal Convictions for Urging Israel Goods Boycott Cancelled The French Court of Cassation reopened the criminal proceedings and cancelled the original convictions in April 2022.23FIDH. European Top Human Rights Court Rules Against France